About This Project


Touch&View® – Motorshow 2012

Revolutionary technology platform that allows to configure the car, simply by touching it.
The system includes capacitive touch sensors, placed on the car, and a configuration software that takes advantage from a big full HD monitor, placed inside the Store.

The Touch & View is a powerful tool of relational marketing that encourages the traffic building, generating qualified leads, and makes the product experience unique and memorable.


Opel RA
Opel Touch&View